Vintage Karmann Ghia Sales Literature
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This section features original
sales and promotional literature related to the Karmann Ghia. Not
only do these vintage photos gives us some insight into
hairstyles of the time, they also give us an idea of how VW was
marketing the Ghia during the time of production. Sample images
and a short desription are shown here. Most of these do not
belong to me, but have been borrowed, mailed, etc. If you have
anyhthing of interest and would like to contribute, please
contact me
and we will figure out the best way to get it up.
Special thanks to Paul Ledbetter for scanning some of the
images shown below. |
| The Karmann Ghia 40th Anniversary Postcard, produced by and for the Karmann factory commemorating 40 years since the beginning of US sales of the Ghia. The image is a reprint from original sales literature - original Sea Blue color - and available only from the factory museum. |
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"What did you get?" A great Christmas-time cartoon by Bob Weber. Published in "Think Small", a 1967 VW book given out by dealers. Document No. 36-00-05371. |
A 1958/59 VW Karmann Ghia Color poster chart, "VW Karmann Ghia color chart", 3.5 x 8.25 inches (opens up to 16.5 x 28 inches) It includes all exterior and interior color combinations. Pub #: W 2/49A |
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These are from a 1960 VW Beetle
and Karmann Ghia color sales catalog, 3.75 x 8.25" with 12 color
pages of text, specifications and views of the Beetle Sedan,
Sunroof, Convertible and Karmann Ghia Coupe & Convertible.
Reuter's drawings throughout.
"The VW Karmann Ghia, styled by
master craftsman in the field of body design, has an elegance
and a streamlined appearance which have an immediate appeal to
the connoisseur. The Karmann Ghia is a blend of technical
perfection and timeless beauty... luxury on an economy budget.
Its gleaming exterior is matched in quality by an interior
which is both tasteful and comfortable. The large windows and
windshield offer excellent all-round vision. A low center of
gravity gives the car its outstanding cornering
qualities." |
  
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These images come from a rare
1958 VW Karmann Ghia color sales brochure. Size is 4 x 8.25
inches with 8 color pages of text, specifications, and views of
the '58 Coupe and Convertible. Beautiful artwork in this brochure
make it a very desirable piece of early Karmann Ghia literature.
Version W 2/48EC.
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The cover of the April 1956
edition of Auto Age magazine. This edition includes a road test
of the "new" Karmann Ghia in its first model year. Also included
is a preview of the GM Motorama and road test of several other
cars (including the DeSoto, Oldsmobile, and
Hudson) |
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"What Kind of People Buy the Karmann Ghia?" The cover of a 12 page 8 1/2 x 11" booklet printed by Volkswagen in 1962. Booklet includes many photos of the car and specs on the back cover. |
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| 1964 brochure distributed by VWoA (#152 107 87 1/64). 8 pages, 4" x 6". Interior/Exterior color options discussed. Cover (top) and back (bottom). |
 
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| This tan ghia comes from a VW produced poster that includes a full tech sheet on this model year (65?) |
 
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Is it really a sports car? This is the cover of a 16 page VW produced brochure for the 69 model year. |
| "To begin with, its a car-full of Volkswagen parts." A 1968-1969 VW sales brochure - 20 pages measuring 8 1/2" by 11 1/2". It is full of color photos showing factory assembly. It also has many scenic photos showing the car. The back cover has a cut away photo and color samples. Document No. 33-14-96010. Click the image to view the entire brochure. |
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| "Maybe you and a Volkswagen were made for each other" A 1969 VW full-line sales brochure - 20 pages measuring 3.5" by 8.25". |
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| A slick promo shot of some early 70's ghias |
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| '72 Ghia color sales catalog, "The Karmann Ghia. Our Idea Of A Sports Car." There are 12 pages with lots of great color photos on the coupe and convertible models; publication #33-14-26010. There is also text, specs, color chart, and a list of options. |
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1973 Karmann Ghia color sales sheets for the coupe and convertible models. Printed in Germany, 8" x 10". |
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The Karmann Ghia A sports car with a split personality. 1974 Karmann Ghia sales brochure. Four 8.25" x 10.75" pages in color. Shows convertible and coupes with specs and color chart. |
 
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1974 Karmann Ghia color sales sheets for the coupe and convertible models. Publications #33-14-46020 and #33-14-46030. There is a color photo on one side and specs and short text on the other. One page, size 10"x8". |
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